PRIVACY POLICY
Effective Date: 05/05/2026 Last Updated: 05/05/2026 Version: 1.0
Bell Luxuries (Pty) Ltd 14 Kilburn Street, Horizon, Roodepoort, Gauteng, South Africa
1. INTRODUCTION & WHO WE ARE
Bell Luxuries (Pty) Ltd, is a premium shortbread biscuit and bespoke gift hamper business based in Johannesburg, Gauteng, South Africa. We operate through our retail partners, social media platforms (including Facebook, Instagram, and other online channels), online boutiques, sales funnels, and direct order channels.
We are committed to protecting your privacy and handling your personal information responsibly, transparently, and in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA) and any other applicable South African legislation, including the Consumer Protection Act 68 of 2008 (CPA) and the Electronic Communications and Transactions Act 25 of 2002 (ECTA).
This Privacy Policy explains:
- What personal information we collect and why
- How we use, store, and protect your information
- Your rights as a data subject
- How to contact us or opt out of communications
By engaging with us - whether through our website, social media pages, sales funnels, online shops, or by placing an order, you acknowledge that you have read and understood this Privacy Policy.
2. OUR INFORMATION OFFICER
In terms of POPIA, we have designated an Information Officer who is responsible for ensuring our compliance with this policy and the Act.
Information Officer Astrid Adams Email Address Phone Number info@bell-luxuries.co.za +27764142059
If you have any questions, requests, or complaints relating to your personal information, please contact our Information Officer directly using the details above.
3. WHAT PERSONAL INFORMATION WE COLLECT
We only collect the minimum personal information necessary to process your order, fulfill delivery, and where you have consented, send you relevant marketing communications. We do not collect sensitive or unnecessary personal information.
3.1 Information We Collect
Information Type When Collected Purpose
Full Name At checkout / order placement To address your order and communications correctly
Email Address At checkout / contact forms / Order confirmations, delivery updates, and (with consent) marketing sign-up marketing
Telephone Number At checkout / contact forms Order queries and delivery coordination
Delivery Address At checkout To dispatch and deliver your order to the correct location
Order History When you place an order To manage, process, and track your orders
Communication When you contact us via To respond to your enquiries and provide customer service Records WhatsApp, email, DMs, or phone
Marketing Preferences When you opt in or opt out To ensure you only receive communications you have agreed to
3.2 Information We Do NOT Collect
We want to be clear about what we do not collect:
- Identity/ID Numbers - We do not collect South African ID numbers or passport numbers
- Credit Card or Banking Details -- We do not store, process, or have access to your payment
card information. All payments are processed securely through third-party payment providers (e.g., PayFast, Yoco, or your bank's secure gateway), which operate under their own privacy and security policies
- Race, religion, health, or biometric information - We do not collect any special personal information as defined under Section 26 of POPIA
- Information about minors - We do not knowingly collect personal information from persons under the age of 18 without verified parental or guardian consent
4. HOW WE COLLECT YOUR INFORMATION
We collect personal information through the following lawful channels:
- Direct from you - when you place an order, complete a checkout form, send us a message, or sign up for our mailing list
- Our website and sales funnels -- through order forms and contact forms
- Social media platforms - through Facebook (Meta), Instagram, and similar platforms when
you interact with our pages, click our ads, or complete a form (subject also to those platforms' own privacy policies)
- Online boutiques and retail partner platforms - where orders are placed through third- party hosted shops
- In-person - at exhibitions, markets, in-store promotions, or events where you voluntarily provide your details
- Referrals - where an existing customer refers you and provides only your name and contact details with your prior knowledge
We do not purchase, rent, or obtain personal information lists from third parties for unsolicited marketing.
5. WHY WE PROCESS YOUR PERSONAL INFORMATION (LAWFUL BASIS)
Under POPIA, we may only process your personal information for specific, lawful purposes. The table below sets out the legal basis for each type of processing we carry out:
Purpose Legal Basis (POPIA)
Processing and fulfilling your order Performance of a contract (Section 11(1)(b))
Sending order confirmations and delivery updates Performance of a contract (Section 11(1)(b))
Responding to your customer service enquiries Legitimate interest / Performance of a contract
Sending marketing emails, special offers, & product news Your explicit consent (Section 11(1)(a) & Section 69)
Improving our products and services Legitimate interest of the responsible party (Section 11(1)(e))
Compliance with legal obligations (e.g., tax records) Legal obligation (Section 11(1)(c))
We will never process your personal information for a purpose that is incompatible with the purpose for which it was originally collected, without your consent.
6. DIRECT MARKETING & EMAIL COMMUNICATIONS
We take our direct marketing obligations under Section 69 of POPIA and the Consumer Protection Act seriously.
6.1 What We May Send You
Where you have given us your explicit consent, we may contact you by email or other electronic means with:
- Special offers and seasonal promotions
- New product launches and limited-edition taste experiences
- Gifting inspiration, occasion reminders, and curated hamper ideas
- Business news and updates
6.2 Your Consent
We will only send you marketing communications if:
- You have actively opted in for example; by ticking a consent checkbox at checkout, signing up to our mailing list, or completing a marketing consent form; OR
- You are an existing customer and we are promoting our own similar products or services, in which case you will always be given a clear and easy way to opt out
We will never send unsolicited bulk emails, spam, or share your email address with third parties for their own marketing purposes.
6.3 Your Right to Opt Out (Unsubscribe)
You have the right to withdraw your consent to marketing communications at any time, free of charge, and without giving a reason. Every marketing email we send will include:
- A clearly visible and functional Unsubscribe or Opt-Out link
- Instructions for how to update your communication preferences
Once you opt out, we will cease all direct marketing communications to that address within a reasonable period (no longer than 5 business days). We may still send you transactional communications (e.g., order confirmations, delivery notifications) as these are not marketing messages and are necessary to fulfil your order.
You may also opt out at any time by contacting us directly at orders@bell-luxuries.co.za.
7. HOW WE STORE & PROTECT YOUR INFORMATION
We take reasonable and appropriate technical and organisational measures to protect your personal information against loss, misuse, unauthorised access, disclosure, alteration, or destruction.
These measures include, but are not limited to:
- Limiting access to personal information to authorised personnel only
- Using secure, password-protected systems and devices
- Using encrypted or reputable third-party platforms for order processing and payment
- Ensuring that any service providers who process data on our behalf are contractually bound to
protect your information
7.1 Retention Period
We will retain your personal information only for as long as is necessary for the purpose for which it was collected, or as required by law. Specifically:
Information Type Retention Period Order and transaction records 5 years (as required for tax/financial compliance) Email marketing list Until you unsubscribe or withdraw consent Customer service 2 years from last interaction communications Delivery address information Duration of active customer relationship
When personal information is no longer required, it will be securely deleted or anonymised.
8. SHARING YOUR INFORMATION WITH THIRD PARTIES
We do not sell, rent, or trade your personal information to any third party.
We may share your personal information only in the following limited circumstances:
- Delivery and logistics partners - to arrange delivery of your order (name and delivery address only)
- Payment processors - for secure transaction processing (we do not see or store your card details)
- Social media platforms - information shared on or collected via Facebook, Instagram, or similar platforms is also subject to their own privacy policies
- Online boutique platforms - if your order is placed through a third-party hosted shop, that platform's privacy policy also applies
- Legal compliance - if required by law, a court order, or a regulatory authority such as the Information Regulator of South Africa
Any third party with whom we share data is required to treat it confidentially and in accordance with POPIA.
9. COOKIES & ONLINE TRACKING
Our website and sales funnels may use cookies and similar tracking technologies to improve your browsing experience and to understand how visitors interact with our pages. This may include:
- Session cookies (to keep your cart active)
- Analytics cookies (e.g., Facebook Pixel) to measure the performance of our advertising
- Functional cookies to remember your preferences
Where we use the Facebook Pixel or similar advertising tracking tools, this is used solely to measure ad performance and to show relevant advertising to users who have interacted with our content. We do not use this data to profile individuals for non-marketing purposes.
You may manage or disable cookies through your browser settings at any time. Disabling certain cookies may affect your ability to use some features of our website.
10. YOUR RIGHTS AS A DATA SUBJECT
Under Chapter 2, Section 5 of POPIA, you have the following rights regarding your personal information:
Your Right What It Means
Right to be notified You have the right to know that your personal information is being collected and how it will be used
Right of access You may request a copy of the personal information we hold about you
Right to correction You may request that inaccurate, incomplete, or outdated information be corrected
Right to deletion You may request that your personal information be deleted, subject to any legal retention obligations
Right to object You may object to the processing of your personal information on reasonable grounds
Right to object to direct You may object to receiving direct marketing communications at any time marketing You may lodge a complaint with the Information Regulator if you believe your rights Right to lodge a complaint have been violated To exercise any of these rights, please contact our Information Officer at info@bell-luxuries.co.za. Please allow 30-days (typically 2-3 working days) for resolution, as required under POPIA.
11. CHILDREN'S PRIVACY
Our products and services are intended for adults. We do not knowingly collect or process personal information from children under the age of 18 without the verifiable consent of a parent or legal guardian. If you believe we have inadvertently collected information from a minor, please contact us immediately so we can take appropriate action.
12. INFORMATION REGULATOR
If you are not satisfied with our handling of your personal information or our response to a complaint, you have the right to lodge a complaint with the Information Regulator of South Africa:
Website www.inforegulator.org.za Email inforeg@justice.gov.za Address JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001
13. THIRD-PARTY LINKS & PLATFORMS
Our social media pages, ads, and online shops may contain links to third-party websites or platforms (e.g., Facebook, Instagram, Scalr.co.za, or online boutiques). We are not responsible for the privacy practices of those platforms. We encourage you to read the privacy policies of any third-party sites you visit.
14. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or platform operations. When we make material changes, we will:
- Update the "Last Updated" date at the top of this document
- Post the updated policy on our website and/or social media pages
- Where appropriate, notify existing customers by email
Continued use of our services after any such update constitutes your acceptance of the revised policy.
15. CONTACT US
If you have any questions, concerns, or requests relating to this Privacy Policy or your personal information, please do not hesitate to contact us:
Business Name Bell Luxuries (Pty) Ltd Information Officer Astrid Adams Email Address info@bell-luxuries.co.za Phone Number +2776 414 2059
We are committed to resolving any privacy-related concerns promptly, fairly, and transparently.
This Privacy Policy was drafted in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA), the Consumer Protection Act 68 of 2008 (CPA), and the Electronic Communications and Transactions Act 25 of 2002 (ECTA), and reflects the Information Regulator's December 2024 Guidance Note on Direct Marketing.